Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Myfoodlink Pty. Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
But don't worry, at least it allows you to gamble at the checkout instead of having these basic functionalities.
I'd like to stop shopping at the 'big two' but quite frankly they do a much better job than Drakes. In their apps I can create a shopping list and go to the store. The list is ordered by the aisle locations and lets me check off items as I put them in my trolley. It helps me find items in store. This Drakes app provides none of that. It is intended solely for people that don't want to leave their couch who don't mind getting dented, torn, expired or otherwise damaged goods. If that's you, great. But if you want to go out and pick your own items for yourself and just need help finding items in the store and ticking off a checklist then this app is useless. If I select my nearest store the app makes it impossible to get back to my profile, account, shopping list, and every other part of the app. Why? Because apparent that store doesn't offer home delivery. Why is that important? That is the stupidest thing possible. I just wanted to sort the items in my list according to that store (like the competitors do). Nope. Can it tick items off my list? Nope. I can't even remove them. In a word, useless.
The only way to see what products are available is to click on the catalog which takes you to the website pdf of the paper catalog. What I want in an app is to be able to make a list of products I want that are available in the store and be able to know their prices so I can adjust my budget accordingly. As far as apps for grocery stores go, this is beyond pathetic. All it has is a store locator and catalog and something for click and collect or delivery. I suggest you guys research the Coles and Woolworths apps for ideas on how people use a store app and how to make it more user friendly.
Simply scan barcodes to add to your basket or browse the aisles – just like in-store. You can view your last order and your frequent purchases and add...