Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Devolver · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
If you’ve played it on PC, expect the same awesomeness from this. Very fast gameplay, simple controls, everything. Phone controls take a little bit to get used to but otherwise it already works really well. Glad this came to Arcade!
Still one of the best games you can play on a phone! Great progression system, unlocking palettes and play styles makes each run feel worth it even when you check out early because a blob boi you didn’t bonk follows you into a nook you can’t jump in… great publisher, great dev, great game to have on Apple Arcade, hope more people get to experience it now that they can just jump in.
This game is surprisingly addicting to play for how simple the mechanics are. Three things I think that can improve gameplay: 1. Remove the slow-motion when taking damage or make it less slow. It hinders the gameplay momentum. 2. Make the final bubble room of every 2nd level the shop and all other bubble rooms weapons. I say this because although the world generation is random(which is great)I think the player pickups and shop should have some kind of structure that is predictable for the player. Something to “expect” keeps the player engaged by creating goals and milestones. 3. Finally, I think there should be some kinda of overworld map that the player can see that indicated when levels will change themes or introduce new enemies. And possibly the ability to, “purchase with game currency”, skip ahead to levels previously visited. For example when jumping in the well have an option to jump to world 3 for a price. This would help players learn the new enemies quicker rather than spending a whole lot of time getting there and learning the hard way. Overall great game, and would play it daily! Ps. I’m a game developer myself, are you guys open to hiring? Or doing collaborations? Thanks
Downwell is a curious game about a young person venturing down a well in search of untold treasures with only his Gunboots for protection. Make your w...