Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ADNAN ABDUL REHMAN · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Let’s just start off with the images that are advertised are nothing like the actual game. The game has interesting animations for the human and dog and the graphics are simple. It’s a pretty decent game but goes come with quite a bit of dialogue so if you have a young child it maybe hard to follow along with the story. The game is level based so you go through story based levels and it’s most run to a certain place and complete the task. The controls are a bit wanky but nothing completely out of the ordinary for mobile. Instructions on some controls would be helpful. Overall it’s a decent game for kids. I would recommend it for story or gameplay but not for graphics if that’s what you are looking for.
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