Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Naveed Anjum · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I wanted a fun game like I am cat. I really recommend. I am cat more than this try. I am cat. The company estoy. Like so much ads and on the last cat. How do you even hit back? Worst game. Ever deserves to be taken off to take it off right now.
I don’t expect to even kill cats. It doesn’t even look like what it says in the pictures. I hate it cause in the pictures like It said it was be all cute but no, it’s not. I hate it. I wonder why they even made this game they should’ve made it look like how it was supposed to.
I just tried to load them into the world and I already have two ads. it looks like I Am Cat but really is it just like stole a screenshot from I Am Cat and it’s not even that fun do not recommend getting
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