Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Salem Office of Tourism and Cultural Affairs, INc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This App is incredible. I recommend Destination Salem’s App to help navigate the city and to plan your visit. The map is intitutive. The business listings are accurate. Your family and friends will thank you for downloading this app to plan your trip.
Downloaded hoping to plan our family trip to Salem. Wanted to be able to pin locations & events we definitely wanted to see. App allows you to add things to favorites but does let you tag only those items in the map for easy navigation. I want to be able to look at the map and see only items I pined to plan our routes. Also many places I tried to look up and they did even come up. Like Salem PZA Pizza, Funhouse Donuts, Salem Flea Market, just to name a few.
When you hit the "Learn More" Button for example for the Salem Jazz Festival the button will not always take you to the website for the event, it will take you to Facebook even if the event has a website. I understand that if an event doesn't have it's own website and instead the information is on a social media platform instead, then it does make sense to have the button link to that social media platform. However, if the event does have it's own website it should link to that website instead as not everyone has an account with every social media platform. Also, instead of the "learn more" button it should instead say "learn more at" and display the links and social media platforms on the event pages so people may choose which links to get more information on the events as not all links are the same. Just like they did for the "Read More" on the Salem Merry-time Fest the website link was included.
The official Salem, Massachusetts App puts everything you need to know about exploring historic Salem, Massachusetts now or in the future in the palm...