Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joshua D. steinberg · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Doesn’t save your last depo shot date. Have to keep entering it every time I go into the app.
Can you fix the calendar? It doesn't align to the appropriate date and you have to guess and play with it to align it right to get the appropriate projected next shot date.
Thank you so much Dr. Steinberg for creating this app! It will make part of our job ( as nurses ) a bit easier. This app is educational & functional ~ I highly recommend this and look forward to more apps.
Depo calendar is an app written for those who use Depo-Provera for contraception. Depo should be received every 3 months (13 weeks). The user of th...