Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tomas Chyly · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has a lot of potential. Two features can make even better: 1. Every transaction has a subject. How do you remember months after the reason you paid those $200? 2. A transaction should be editable anytime. We can make mistakes in inputting figures or anything else.
Do you lose track of your money? Do you ask yourself, who owes me money? Simply manage People that owe you money (or other things) or when you owe oth...