Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Nikesh Shakya · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Makes you create an account before you can even use the app for it to then tell you a subscription is needed for the app to be usable. I had a FLAWLESS IOU app on Android, now I have to sift through these garbage paid apps with half the features on iOS. Unhappy customer of 3 seconds.
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| Name | Price | Type |
|---|---|---|
| Monthly | $3.99 | Monthly |
| Yearly | $19.99 | Yearly |