Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dailylook, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First…I’ve been using the service for 6 months. The selection is pretty good if somewhat overpriced. While I appreciate being able to communicate with my stylist (which is the primary saving grace for this review), the service and app have a way to go. I have been delivered damaged clothing & was withheld boxes when I returned the damaged goods (so essentially held accountable for damage I didn’t do). I have been charged styling fees during three months that I did not receive a box bc I didn’t understand that my account was held bc I returned damaged goods (see previous sentence)…to be fair, those have now been refunded but only bc I realized what was happening. I have not been able to sign into the app or request a password reset and have gotten error messages consistently for a couple of weeks now which will require additional assistance from them. There are small technical complaints regarding the function of the app (word count restrictions, annoying return to the top of the page when liking style selections, etc) that I hope will be resolved, but my primary complaints have to do with the service issues that could result in my departure altogether.
This is truly a case where the app’s interface was so frustrating that I’m opting not to use this company at all. I downloaded the app, and began the process of setting up an account. I completed the style questionnaire and was proceeding toward payment when I was distracted by something and closed it out to come back to. When I returned a day later, I was shocked to immediately open up again to the credit card information page. I force quit the app and reopened it, expecting to be on some landing page so I could review my styling choices again. No! The credit card page again! I tried to navigate back, and went through the address page to the “give us your phone number” page and could go no further. I’ve left it alone for days, force quit over and over, and never have I been able to review my selections or plan choice again. Unless, presumably, I give them my card, purchasing the selection and can no longer remember. Which I would’ve done, eventually! But now I’ve forgotten what I even selected, so I have no idea what clothes/plan I’m asking them for! Truly, not worth the invasive annoyance. Presumably this could be addressed by going to the desktop site, but I’m too irritated. Deleting the app and going with another subscription service. Plus, it took me multiple times replying ‘stop’ to the texts they immediately began pushing to my phone for it to take.
I had ok experience using this service, but the charging and cancellation was extremely frustrating. I decided to cancel my subscription before my second box and I just removed my credit card from the website. Guess what, after 2-3 email reminders to add a credit card or they will stop my subscription, my card got charged again! Even after removing it from the website, they really did charge my card again and sent me another box. Same with the address, even after I cleared all addresses from the address book, they still showed me my address and asked me to review if it is correct. It’s as if they are secretly saving all your info even after you deleted everything. I was very determined to cancel right after I returned my second box, then they told me that I can’t just cancel it by clicking the cancellation button, clicking the bottom only sends a “cancellation request” and I need to wait for a representative to call me in 3 business days to cancel. And of course two weeks passed and nobody ever called me, and every time I want to cancel again they say “your request is still being processed.” It’s almost like they are intentionally delaying and complicating the process just to make you give up or to charge you for the next box before you are able to cancel. I totally hate that experience. Will not recommend this service to anyone.
DAILYLOOK is an online personal styling experience that provides on-trend looks to elevate your style - saving you time and effort. We send you a box...