Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CVS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I give this app five stars. I love using my CVS card or just punching in my phone number so I can save on all the items that I purchased. I’ve saved hundreds of dollars over the years. I love spending my extra bucks cash and using the great coupons when you combine them you pay a fraction of what the price would’ve been and that’s so exciting to me! I love my CVS store. I really love this certain checker. Their name is Quinn this person works at the CVS store in Cameron Park off of Green Valley Road and every time I go there Quinn makes my day better with his smile with his professionalism and he just makes me feel right at home. Quinn also explained to me everything about any questions I have about my items or using the app. He is very helpful.
I mainly attempt to use this app on my iPad to refill Rx's. However, the "Pharmacy" function of the app frequently has issues; Rx's updates are too ambiguous or completely inaccurate, (e.g. "On Hold" or "Contact your pharmacy..."). Consequentially, when phoning my local pharmacy, orders 'never existed' or 'were returned to shelf' or 'ineligible for refill'; Indication if a refill was submitted via app, by phone, or in-person should be listed (yes, "automatic refill" can alleviate some of that uncertainty. However, that one alternative has its Cons, too.); Turning "on" the option to receive text alerts or even input my standard 10-digit cell (at&t carrier), consistently and inexplicably returns to "off" and won't save anything; and the "Feedback" tab presents to 2 choices that regardless of selection, opens a screen with a CVS banner header with no words, forms, or "back"/"cancel" button. It's all just very frustrating.
I worked in the retail field as an Area Manager for Mervyns for 14 years. During that I trained employees on customer service. I am not a “mystery shopper” but if I had been one, your store would have failed. I also worked in HR and brought trainers to train our employees at the Health District. Your customers should expect kind, courteous staff. I went to your store today and “George” rang me out. Maybe I have higher standards having worked in retail but there was no acknowledgement as a shopper. Upon walking to his checkout counter he just looked at me. I expected a greeting (not picky hello would have been okay). There was not any words to greet me into his store. When he was done ringing me out and I had paid, an exit or thank you would have been appropriate. He handed me my bag and said, “ there you go”. Wow! He failed miserably; did not thank me Or wish me a good day. What has happened to customer service? Do we not train our employees on BASICS? What is wrong with this employee that he cannot talk simple basic conversation. I will continue to shop at my local CVS. This store was out of the way close to GNC. Will not return to your store. Was very discouraged with this employees lack of caring. He appears to be mismatched to this job.
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