Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mind Health AI · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like that this app tracks your pledges but not necessarily your sober days. It's also nice that it gives the option to say you are just being mindful about drinking (if you haven't fully made the plunge to quit). I really enjoy options to curb cravings and the articles, which set this app apart from 'I am sober'.
Curb offers 3 different programs for drinking, depending on whether your goal is to reduce, quit, or celebrate your sobriety. We also offer an initia...