Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SMART Recovery USA, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is clean and shows meetings near me. For those that find AA isn’t their thing, give Smart a shot. Unfortunately there are not many meetings but that will change.
The app is okay but it would be soooo much better if you could search by filters other than location first and foremost, as most of the meetings are available remotely. I am LBGTQIA and struggle to find meetings with other queer folks because the search makes you start with location. Still better than Christian-based AA but hoping the group sees this and makes appropriate adjustments.
The fresh app design is much more practical and usable, and gives new life to the exercises in the SMART toolkit. I appreciate the investment in better app development! SMART has been personally life-changing/life-improving, and I personally know literally dozens of people whose lives have been similarly improved by the secular, scientific approach (often most useful for those of us who were rubbed the wrong way by one or more aspects of Alcoholics Anonymous or Narcotics Anonymous). I personally didn't get any benefit from trying to put my recovery in the hands of a "higher power", but I don't mind that some people do. I'm just grateful that SMART Recovery exists for people like me, because it's been incredibly empowering, clarifying, and motivating for me on my journey. 3+ years free from the grip of my drug of choice, and I have nothing but gratitude to SMART and its volunteers for helping me get here.
SMART Recovery is a global community of mutual-support groups. At meetings, participants help one another resolve problems with any addiction (to drug...