Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cambridge University Hospitals NHS Foundation Trust · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
All I get is a logo. No button, no instructions, nothing happens. If I tap the logo, the app closes. Update. Next day there was one option, sign in to the NHS to link it with this app. I have uninstalled the NHS app because it is a data and battery hog. I also do not like to be sent messages telling me to stop smoking etc.
Used this to get from from one department to the endoscopy unit and found it extremely useful
Tried using the App today to take me from the Main Hospital Entrance (Level 2) to CT (Level 2) only to find the route permanently blocked off. Had to retrace steps and ask for help from a guide at the main reception.
An illustrated route description to help patients and visitors find their way to clinics, wards and other facilities in Addenbrooke's and the Rosie Ho...