Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Ascent · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a great application but I wish it was free.
I love having and using this app! It’s been very helpful during the newborn stage as I’m learning my child’s different cries and their meanings.
I tried it three times back-to-back during the same crying session. The first time it said “66% Angry, 33% Sleepy.” Did it again immediately and it said “70% Hungry, 30% Uncomfortable.” Tried it one more time to see if one of those readings would be reaffirmed and it said “70% Sleepy, 30% Bored.” Sorry, but this is comedically useless.
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