Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Niek Dijkhuis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Yesterday when I tried to use the app, I got an error message saying I wasn’t connected to WiFi. But I was. I tried again and again, finally deleting the app figuring it was either completely broken or it had been taken down by the developer. I finally decided to purchase it again - which I should not have had to do - and then read a review where someone else had the same issue. It would be a good idea to let users know about updates so this doesn’t happen again.
Before the update, I got a list of words sorted by number of letters. Now I get one word only. To get more, I have to click on ‘Search More’ to get a list. I deleted and reinstalled the app. There was no change. Frustrating when I want a 5-letter word and only a 3-letter word comes up. Always having to click on ‘Search More’ is annoying. UPDATE: Deleted app and waited for 2 days before reinstalling. Now works great! I get a full list of words.
To the developers: App serves it’s purpose well. Good job. What is missing however is some kind of indicator that the app is still searching. If app does not have word or phrase I enter already in the dictionary it says not found and nothing more appears to be happening. But in the background it searches and potentially returns a suggestion. However, if I don’t wait long enough and I don’t know it’s still searching I may put app aside and never see the response. Or, I watch it do nothing for too long before realizing no response is coming.
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