Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Allen & Heath Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m actually pretty impressed at this point. I initially submitted a review saying that the app isn’t good because it wouldn’t find the mixer even though I was connected to the Wi-Fi. Within 48 hours, A&H responded saying that they released an update with a fix. Now it works flawlessly and I couldn’t be happier with it. Good work to Allen & Heath for making a great mixer and a really solid app.
Works pretty well though it does take a while to get familiar with how things are arranged among all the modes and tabs. I’ll get used to it. Virtual rotary controls are pretty awkward and imprecise though. My finger gets in the way of seeing what I’m doing and fine adjustments can be difficult. It almost always moves a little when I lift my finger. Slider controls are easier to use with precision. I really wish I could double tap on any numerical value I see to edit as a text field with the keyboard. This would help tons on the rotary controls, but honestly adding to sliders and the PEQ values would be great as well. I notice the desktop app also doesn’t use the keyboard which seems like an even bigger UX miss. I am using it with the CQ20-B so this app is my only interface
I was compelled to write a fine review to offset all the negative ones. It nearly perfectly mirrors the unit’s interface. The only reason it doesn’t get 5 stars is some extremely minor bugs and that the unit itself lacks some obvious software features (groups - why would you have groups in the monitor app but not this app??? Seems like an easy fix). Workflow could be extremely enhanced if the large encoder could we used to cycle through channels.
CQ MixPad provides remote control for the CQ range of digital mixers from Allen&Heath. It gives audio engineers and performers the ability to adjust t...