Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sennheiser electronic SE & Co. KG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a bit clunky. No way to rearrange devices in app without “forgetting” and re-pairing. Not a HUGE deal until the app locked out #2 in a 12 mic system. Setup is a more time consuming process than indicated and FW updates take forever (have to update one at a time). Good idea but overall a FAIL in execution.
Our church upgraded some of our mics to the new Sennheiser mics that use this app for setup and operation. All worked well with the church’s iPad until the app was updated and will no longer work on our iPad with iOS 12.5. Now when we start the app it tries to open and shuts down. We have updated this older iPad to the latest iOS it will support, and have deleted the Sennheiser app, restarted the iPad and re-installed the app. Nothing we do will allow the app to work on this iPad. We do understand that this iPad is a couple years old. Being a church it is not feasible to be able to update all technology when what we have still works. Would it be possible to make an older version of the app available, or make the app backwards compatible?
We have just installed 20 channels of EW-D wireless in my school. Using the app is relatively easy to set up each receiver and sync the transmitters. But, you can’t add or monitor more than 16 receivers on one device. Since we have 20, that presents a problem. But, I was surprised how far the Bluetooth signal traveled in our auditorium. The receivers are in a room at the back of the stage behind a steel door. The FOH is over 100 feet away. I’m hoping they figure out a way to add/monitor more receivers on one device in the future. We are planning to add 4 more in the near future.
Evolution Wireless Digital Smart Assist makes the setup and use of Sennheiser Evolution Wireless Digital simple and fast. Use your smartphone or table...