Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CoVantage Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all my family and I are thankful for CoVantage and everything they provide. However the credit unions entire web and digital presence feels old and has lots of glitches. When it comes to this app the login errors out constantly and the design does not work well with modern devices, and it overall just feels cheap. The main website is ok, the design is still worse than other banks and credit unions, yet it isn’t the worst Overall I think CoVantage should take some time and redevelop both the digital banking interface and mobile app. Consider using Swift and SwiftUI on iOS as it can create an amazing interface and experience for the members. With some work I feel the entire digital experience of CoVantage could improve to an amazing point!
I have used a few different banking apps over the years, and so I am pretty familiar with them. This one feels like banking apps from a few years ago- a little clunky and outdated. With a few tweaks, this could be streamlined and a lot more user friendly. 1) This could use a “remember user name” button. Would be a lot more convenient to just enter the app and type in password instead of the user name & password every single time. 2) With Fast Look, it would be great if it could show the last 3-5 transactions for the selected accounts allowed for Fast Look. Sometimes I just want to see if my last transaction has gone through and it is a hassle to sign in every time I just want to check on one thing. 3) The menu is a little confusing. It took me several minutes and tries to figure out how to set up Fast Look on my devices. 4) The original account names are confusing. It wasn’t clear when glancing which was the checking account and which was the savings account. (I am thankful that I could re-name the accounts so that it is easier to figure out what I am looking at!) Other than making it a little simpler and thus more user friendly, this app gets the job done. I haven’t had any issues with it other than the occasional system being down for maintenance, but that is usually on a banner ahead of time so I know when I cannot access.
There are several times in a day I can't access my mobile account at all but for some reason I can the next day. It takes longer to move from screen to screen. I used to be able to look on main screen and see what I still needed to make a payment on for the month now I need to open each loan to see what I still need to pay for the month. This app takes much longer than the old one. Go back to what was user friendly and WORKED!
MyCoVantage mobile banking puts your account information at your fingertips! Manage your money: • View balances and transaction history • View Fast B...