Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dawnbright Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Needs more activities
Game has potential, but it has four levels and then a fifth “level” that is unlimited. Game is coded poorly and frequently needs to be force closed because I can no longer even swap pieces. Upon reopening, it gives the option to continue where you left off - which is nice - but also sometimes reverts to previous levels upon reopening; this just happened to me and dropped me 50 levels and then didn’t kick in any of the upgrades I had chosen, so it was an immediate failure when I was slated to overtake 1st place 🤷🏻♂️ I cannot figure out how to get more upgrade stars to upgrade the turrets.
COTA Tower Defense – Match, Build & Survive Build. Match. Defend. Survive the Afterworld. Enter COTA Tower Defense, a groundbreaking fusion of match...
| Name | Price | Type |
|---|---|---|
| 1500 Gems | $0.99 | One-time |
| Survivor Pack | $1.99 | One-time |
| 2500 Gems | $2.99 | One-time |
| Adventurer Pack | $3.99 | One-time |
| 6000 Gems | $4.99 | One-time |
| Fury Pack | $6.99 | One-time |
| 14000 Gems | $9.99 | One-time |
| Limitless Pack | $9.99 | One-time |
| 40000 Gems | $19.99 | One-time |