Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Complex Media, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m unclear besides reading info that already exists what the benefit of this app is for the event. I can’t schedule anything, I can’t see a schedule of events (not even asking for by category, just gimme something), the map is a pdf that you have to double click to zoom (circa 2010). I have nothing in advance of what I already know to prepare and plan, which isn’t much but having to hustle around to see everything once I finally get there. Waste of phone space. Deleting now...
Used this for CC Chicago. Couldn’t reserve anything the morning of l
This app is trash & when it’s time for you to use it, at the event it’s going to fail also the updates aren’t acquired.
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