Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Complex Media, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve been a fan of Complex magazine for a while and now Complex app takes the content to the new level. Instagram-like stories, high quality style and music content with related products. Love it!
Love the Complex app! It has the best curated selection of products and makes it super easy to stay on top of the latest stories and drops—all in one place. Clean layout, smooth experience, and always something new to check out!
I feel like I’ve been waiting for this forever. Now I can get everything in one place without having to see clips across social. I can shop right there in the app too! Can’t love this enough. Keep going Complex!
Key Features Access to Exclusive Drops Shop limited product releases only available in the Complex App. From rare brand collabs to limited-run artis...