Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Commonwealth Credit Union, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Two issues. 1) I use VPN all of the time. CCU clients that are security minded should not be encountering these issues. The CCU go mobile app struggling to work with VPN in and login process is problematic since my VPN blocks trackers and 3rd party activity requests. This needs to be fixed. I don’t have any VPN issues with other banking apps, just CCU app. 2) View transaction history viewing. It is very annoying that when I click on an account that it does not automatically just bring up “by default” the last rolling 30 days. It is so annoying that it brings up a small set, then you have to request more which push it to another page applet, and then again scroll and find you have to requests more history to load, and then load again. I have many other banking and financial apps, and they all provide, or allow me to set it, to default to a rolling 30 days of trans history. I formally request 2 product enhancement requests to get these changed. In this day and age of security, we customers and clients should not be having issues when using a robust VPN security to keep data private and secure to a banking system.
I will be honest; at first I wasn't a fan of the new update. I found many of the new menu changes unnecessary and was prone to thinking, "if it isn't broke, why fix it?" Despite that, I have been using the app for some time now and have no choice but to admit that it's quite an improvement. The new update has a bunch of new features, and the more comfortable I become with it the more I realize just how powerful it is. It truly feels like a modern banking app, and is much more user friendly than some other big-player's apps out there (looking at you paypal and Discover).
The app does it's job perfectly well. It just works and I never have issues out of it. Clean, clear and straightforward. This CU is amazing. Easy application process for loans, credit cards and deposit accounts. If I apply for a loan I usually have access to the money within a few hours of starting the process. They have constant pre-approval offers that I have found very accurate when it comes to being approved/denied as long as your DTI is acceptable, and at least give you a minimum approval amount. Often when I apply I'm approved for more than the pre-approval said. Lose your card or damage it? Walk in the branch ask for a replacement and they'll print it on the spot. Payments made easy by transferring from one account to another or using a debit card from another bank to pay your CCU loan or credit card. Most importantly the staff are ALWAYS above and beyond nice. From branch tellers to loan specialist to underwriting.
At Commonwealth Credit Union, we're not just about transactions – we're about making a real difference in your life and our community. Our mobile app...