Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stock Yards Bank and Trust Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After stockyards bought out Commonwealth Bank I was happy because I thought it would be an upgrade. However, down the street from me at the Highland branch by the Kroger‘s the branch manager was extremely rude in person and would not return phone calls for over two weeks to address the problems we were having. I had a business account which typically had an average balance of $250,000 and personal accounts for myself and my daughter. I have closed them all now except for a checking account which I’m getting ready to close. After repeated long lines inside the bank for mundane transactions and five or six phone calls to a person at their customer service center to get things straightened out I just decided peace of mind means more to me so i moved my business to US Bank …one block away. They are great and immediately put me in contact with a wealth management person who handles my account. This should be a cautionary tale about who businesses want to be their front person because their woman at the Highlands branch failed miserably on multiple occasions in a short period of time and should not be in the position she hold….not even good enough or personal enough to be a teller.
This app is easy to navigate. It also can give you lots of information about your account. But the search feature doesn’t work well at all. It is impossible to search for, let’s say, the date you wrote that check to your mom for $200. Or searching for a check that you wrote to your friend 5 months ago, or was it 6 or 7? If the search feature included this ability, I would find this app one of the best. But it doesn’t, so I say it’s good but needs improvement.
The Kroger app is one of the most difficult to set up and to use of all the apps I have. I am a Kroger employee working in customer service for over half my time at work. Many times I have tried to help a customer set it up on their phone and can easily see why they are frustrated. Over 50% of the time you can not access the store system to download coupons while in the store. While trying to help then set up the app, over 50% of the time I encounter a pop up saying the Kroger plus card they have cannot be set up on the app. Even getting a new card is extremely hard to set up. Some of these attempts have been done on an iPhone 15. I do the majority of my shopping on Friday because of the 4X fuel points. I download my ecoupons Thursday night and plan my shopping trip. This brings me to another problem with how Kroger uses their coupons. I spend almost 2 hours planning my shopping trip which almost negates the savings I get. The weekly flyer is not set up to inform customers of potential savings, but to confuse the shopper. When will Kroger corporate learn to KISS (keep it simple stupid). When I started in food service in 1969 one of my mentors explained to me that a customer has two things to spend: money and time and they would rather spend money than time. This last week was one of the most frustrating of my weekly shopping trips, I made sure that all my ecoupons were downloaded, but when I reached the store and opened the app I was greeted with a screen notifying me that I had NO ecoupons downloaded. It is time Kroger started polling their in store customer service reps and start trying to build a smart app that anyone can easily use. While at it, come up with a better way to use weekly sales to drive sales without wasting customers time and patience.
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