Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Collective Health · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s a good app other than specialists not being accurate and find care refusing to load very frequently. I’ll have to check back periodically and hope I get lucky. and that’s super frustrating when trying to find a doctor in network. The provider accuracy probably has to do with how the data is ingested which limits it’s practical convenience (which is the point of the company right?). For example, it’s hard to figure out if a provider sees adult patients without having to go to each of their website. This persists with the webpage too so isn’t app specific but the webpage find care renders quickly and consistently. Could be my company specifically though.
I loved this app until the last update. The “plans” page doesn’t show any info and when searching for providers it says it cannot load. I’ve tried on another device with the same results. So the only helpful thing about the app at this point is that it shows my medical cards, which I can reach in my wallet for.
I rarely review apps, but this app was definitely a surprise. I was looking to see if a lab was covered and how much I would need to pay if I went out of network, the app had it right there. Didn't need to call anyone, didn't feel like they were hiding information, it was right there. Not only that, but on a visit to the dentist, I needed to see whether or not my plan had money left to get a filling done and my last claim and my spending was right in the app so I could just answer the question before I left the office! You guys have definitely made using healthcare a lot easier - I've used all of my other insurance company's apps and have been frustrated because they just don't work or just look like their website shoved in an app. Thanks for saving me time and the frustration of having to understand my health insurance!
The Collective Health® app gives you a new kind of health benefits experience: one that’s simpler and supportive. Your My Collective® account comes wi...