Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗COLD STORAGE SINGAPORE (1983) PTE LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s great that there is finally an app! Needs work though. Should stock same items as stores. The search engine isn’t very good. Sometimes it will return brands, sometimes not. Doesn’t seem to identify specific items (hamburger buns for example-need to search bread and then scroll). Can’t find a way to make an item a favorite for easier ordering in the future. Can Apple Pay be a payment option? Great start. Keep going.
The cart app is laggy at certain sections, (one star) and selections are limited (two star) Hope to see more products added, especially meat and fresh food. Prices are reasonable and free delivery (three stars because of this).
"Do you wish for fuss-free grocery shopping on the go? Now, the Fresh Food People bring Cold Storage supermarket to you with our very own shopping mob...