Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗IMC TOYS SA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When I press her ear it and press a command she doesn’t move 😭😭😭 what a waste of money :(
When I press any command Lucy just doesn’t do anything! But she still barks but when I even press a command she doesn’t even do anything at all but the app has sound but Lucy is not working at all! What did we buy this Lucy for. Just a waste of money?!
After a good 2-3 days, the app suddenly went silent.. no sound and wouldn't connect to lucy.. What do we do with the toy now?! This has become a source of aggravation and sad ess for my child..
Interact with your puppy Lucy through the app! You will be able to make Lucy dance new styles or create your own dance for her. Be amazed with all y...