Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andre Scheidemantel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like this game but it is really boring. When you start this game you dress up the puppy then you have to do it again but it a different color and dress up differently! You can download this game but if you like something fun don't download this app!💖💕🌸❤️🌻🐶
That ad is NOT an appropriate ad for children. You should be ashamed. A picture with a bullet that says “just the tip” …
I like this game because most of the games I have play adds every 5 seconds and this game has no glitches or adds at all. I’m really excited because my iPad has been locked since the beginning of the year so my mom has said that I can ad some new games and I picked this game and I love it so much.
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