Cleo for Families

Cleo Labs, Inc. · iOS

Cleo for Families

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Cleo for Families screenshot 1Cleo for Families screenshot 2Cleo for Families screenshot 3Cleo for Families screenshot 4Cleo for Families screenshot 5Cleo for Families screenshot 6Cleo for Families screenshot 7Cleo for Families screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Cleo for Families Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
3.7 ★(159)

Rating Distribution

3.7
★★★★☆
159 reviews
5
25%
4
6%
3
6%
2
4%
1
59%

Top Countries

🇺🇸 US🇮🇳 IN🇸🇬 SG
Reviews (3)▼
★★★★★Mike Douglas9/21/2025
Disappointed by lack of email notifications

We reached out for support but never heard back. It turned out the response was in the in-app messaging and there was never an email or sms notification along with it. Overall, really disappointed with the quality of the app and the lack of notifications. It’s holding back what could be a good service.

★★★☆☆IamStephD7/7/2023
Wish there was a desktop version

I love the support from Cleo, but as a new mom with carpal tunnel in both hands, it’s extremely uncomfortable for me to use this app solely on my phone, especially when it comes to having discussions with my Cleo Support guide (would be much easier & better for my hands to type my messages on a computer/laptop). Ive been told this is for privacy reasons but there are lots of medical resources accessible on desktop. Also, lately the app keeps crashing for me whenever I open up my messages. I’ve tried uninstalling & reinstalling the app but the issue continues. I hope they fix this bug.

★★★★★Lampstradamus4/8/2021
Like stumbling on a secret treasure trove

Seriously, this app is a godsend for new parents. It has helped us in so many different ways I can’t even begin to list. The lactation consultation will change your life in 60 minutes (work with Evonne for that if you can), and our personal guide, Samana, is not only a vast wealth of knowledge regarding any topic pertaining to parenting, she can provide helpful links and other resources to help illustrate points she may try to make. In short, if you’re a new parent, GET 👏🏼 THIS 👏🏼 APP 👏🏼.

Version History (124)▼
67.0.07/6/2026
64.0.04/20/2026
63.0.02/17/2026
62.0.01/20/2026
61.0.010/22/2025
59.0.010/1/2025
57.0.09/2/2025
56.0.08/11/2025
54.0.07/21/2025
53.0.06/23/2025
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

Cleo is a free family benefit, offered through your employer or health plan, designed to help parents and caregivers feel more confident and less stre...

iOS App ID
1280643227
Content Rating
16+
Min OS
16.4
Size
97.2 MB
Publisher
Cleo Labs, Inc.