Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗tvisha · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I'd think this app may have been good and functional but i'll never know because on all my 4 devices, be it android or apple, i was not even able to get past the "enter phone number stage". And if that wasn't awful enough, the developer simply doesn't offer an accessible place for support, faq's or anything really! all that can be found about the app is just the website with bragging about how many cool features it has without offering resources for support when one runs into issues with the app :/ so yeah, it just doesn't work. i do wish it did though, even a simple online way to sign up would've helped tremendously
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