Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Clammer, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Finally a social media app that puts sources at the center of discussions! And I love that it lets me collect notes from articles for future use
This is a great way to broaden the kinds of news/articles I read. It’s a cool idea and a fun way to have conversations on topical things. Also the app is very intuitive and easy to use! I like that it’s also a good way for me to save excerpts from articles I find interesting so I can go back to them later.
Embrace complexity. On Clammer, what you read matters more than what you say. If you're reading something mind-blowing, laughable, gross, or just st...