Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UCB Pharma SA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Reminded me about my injection on 31st July but missed inputting on the day. Now I cannot input data for 31st on 1st August - so if you don’t do it on the day it’s not possible. This is inconvenient and now renders the app useless to me because I specifically wanted to track the injection sites. It has a pop up asking me to set a new reminder if I want to inject today but doing so doesn’t reset the tracking or allow the past date to be entered. Other than that it’s a great app that I was pleased with until today but this is a simple thing that should be doable.
The Cimzia app is designed for use by patients in Australia who have been prescribed Cimzia for the following rheumatic conditions; rheumatoid arthrit...