Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Celilo Group Media, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I loved hardcopy Chinook Books years ago, but as you can imagine it’s hard to keep the book in your pocket. The app is a constantly updating and endless way to discover local businesses wherever I go, not just one region. The interface is clean and I’ve never run into trouble while redeeming a deal. The subscription more than pays for itself!
I update my apps automatically - why show me an app update message every time - especially when I don’t need to update. No benefit to customer experience. It’s getting more difficult to get the coupon I want quickly with all the ads & clutter. I want a fast experience when going through checkout at a store. Having to click more than necessary is annoying & makes me not want to renew.
I really enjoy the convenience of this app. All my coupons are right in my hands at all times. My favorite feature is “discover” which allows me to search for coupons in a multitude of ways, including nearby, I use it all the time. I can also select my favorites and have them all in one spot for quick access. Also, the punchcard feature! Punch cards are great but I don’t want to carry multiple in my wallet. Always been a fan of chinook book and I’m so pleased to see them adapt and evolve as times change. Keep up the good work Chinook Book!
Discover more sustainable ways to live, work, and play through inspiring stories, discounts, rewards and prizes. With mobile offers that can be redee...