Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Project 1972 Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App needs better functionality with searching for members. Search, click on a result, and arrow back to you should still be in list of results. Instead, it kicks you out and you have to redo the search. Member profiles should be able to have more info to create better search parameters like company, location, etc. App crashes constantly or freezes up.
The app doesn't seem to sync with online activity - I constantly have unread notifications and unread community posts that I have already read and/or responded to. As someone who hates seeing unread notifications on my phone I end up wasting a ton of time on the app!
Hi- I am trying to search for a member but every time I go to enter a name, the app crashes.
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