Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Internet Chess Club Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been playing in this app for a few years. It was simple, easy to get a game, and gave you a fairly accurate reading of your rating. There were some bugs but they generally fixed them. The new interface is horrible. It’s distracting when playing, it takes longer to get a game, and I lost all my previous ratings.. the one feature they added that was a positive was it shows you how it calculated your rating score at the end of the match. But it’s not enough to put up with this and I will not be renewing my subscription.
I reviewed this app years ago and talked about the challenges of an IOS user not being able to delete completed games. Well that hasn’t been resolved as of yet but I’m not mad. It’s still a strong chess app even for IOS users. The function to manually accept challenges isn’t working for me. I wonder if that too is an IOS thing.
Several years ago I reviewed all of the major online chess playing apps. ICC, while arguably the best online playing environment for live chess, had the worst app. It is much better, but still a little awkward in its design. Using it required some counter-intuitive adjustments that are easily learned, but that will requires re-learning if you only play every few months. For bullet, however, it is best avoided. In a recent game, my time was running down two, three, and four seconds before my opponent’s move appeared on the board. I one-minute chess, this handicap is fatal.
Unleash your inner grandmaster with ICC - the ultimate online chess experience! Whether you're a seasoned player or just starting your chess journey,...
| Name | Price | Type |
|---|---|---|
| 1 Month Membership | $9.99 | One-time |
| 3 Month Membership | $24.99 | One-time |
| 6 Month Membership | $39.99 | One-time |
| 12 Month Membership | $69.99 | One-time |