Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ChallengeRunner LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app as part of a company competition. It seemed to be working at first, and I was assuming it automatically updated. But because of the rather poor graphics, I have never been entirely sure. And even though I have kept my phone charged and up-to-date and synced, the app has not been properly syncing. That is a bit of a disincentive, but if you’re in a competition just go out there and exercise and worry about all of this accounting stuff later The ChallengeRunner website is also a mess, but that is not directly the apps fault.
My chief concern here is that one can’t enter the number of steps from previous days. In my experience, the app doesn’t always accurately capture the total number of steps that appear in other apps on my phone. I also have to take into account that I may not fully understand how to enter the data, or if I even have to. We live and learn!
I c like to send messages to my team, but the app doesn’t allow me to select any of my teammates in the select field. I can see them, but select doesn’t do anything. Other than that, great fun!
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