Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Camile Thai · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has a nice design, but there are significant issues preventing successful online ordering. It does not allow amendment of address details. Although it recognizes the address with the postcode, it removes the postcode itself when added to the order. There is no option to manually add the postcode, which prevents me from completing the order. Additionally, even if there is a Camile restaurant close to my address, the app automatically assigns a much further location and does not allow manual changes.
Devs, listen up! New version is slightly better but doesn’t have an option to view your order for collection after paying (even when logged into your account) so have to sometimes ring and confirm it went through. Also, would be handy to be able to choose pay in store for collection.
Where is the search option? Website has the same problem. I want to search a dish. I don’t want to have to scroll through everything and not find what I’m looking for. Also homepage of the website doesn’t work, I can’t click on any of the options. But it looks extremely outdated not sure what’s happened there. I don’t know why it’s still live, if you go into the hamburger menu and work from there you’re brought to a similar interface to the app. Bit clunky too just doesn’t seem to work that well in general.
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