Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PenDance Calligraphy & Engraving, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Lovely calligraphy magazine app with the mags slightly pricey for a digital issue ($15). Usually one gets a break on the price with digital formats. The content is good and I like the video inclusions. Lately the past week each and every time I try and open the app it crashes. I have the newest iOS and I’m using an iPhone 14 Pro max and I’ve restarted my phone, deleted the app and reinstalled to no avail. So I’m happy I didn’t pull the trigger on a subscription because I would be unable to view any of my issues. This needs to be addressed before I’ll pay $$$ for a subscription. Last update was a month ago but another is needed soon.
I am so pleased with this magazine because as a beginner I find the information very helpful and beautifully presented that I just have to give the tutorials a try. The editor is clearly putting her heart in each article and tutorial. But even if there were no tutorials, the photography itself of beautiful calligraphy work is enough to get this magazine! I can’t wait to see the next issue!
When I found Calligraphy Crush couple months back, I loved it immediately looking at the previews of all issues. The magazine is affordable, well planned and organized with references, examples, tutorials, interviews all around a specific topic from well known calligraphers. That’s my favorite part about it. The contents are for all levels of calligraphers. I have been doing pointed pen and brush calligraphy for almost 2 years and these magazines have loads of details and tips that I haven’t come across before. I will surely end up buying the past issues too. Kudos to the idea and the execution and thanks to all the amazing contributors. Also great customer service.
Calligraphy Crush inspires creatives to dive into the nitty-gritty details of calligraphy and refine their lettering into amazing art for sharing, fun...
| Name | Price | Type |
|---|---|---|
| Calligraphy Crush Sample One | $0.00 | One-time |
| Calligraphy Crush Issue 01 | $14.99 | One-time |
| Calligraphy Crush Issue 03 | $14.99 | One-time |
| Calligraphy Crush Issue 08 | $14.99 | One-time |
| Calligraphy Crush Issue 07 | $14.99 | One-time |
| Calligraphy Crush Magazine-Issue 27 | $14.99 | One-time |
| Calligraphy Crush Issue 12 | $14.99 | One-time |
| Calligraphy Crush Issue 02 | $14.99 | One-time |
| Calligraphy Crush Issue 13 | $14.99 | One-time |
| Calligraphy Crush Issue 22 | $14.99 | One-time |