Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NYP Holdings, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Finally, some honest journalism. I became so sick and tired of the LA Times and the news on Channel 2, 4, 5, 7, 9, Spectrum news. Never ever investigating California’s high taxes, Budget deficits, missing homeless-aid money, why businesses are leaving California? why are oil refineries closing?why do we need a mileage tax? where did the $Billions go during Covid for people and business aid? why are we paying $Billions for the welfare of illegal immigrates? But thousand of miles away in DC A daily dose of President Trump and his administration.
My husband and I left CA after retirement because the state has gone so far downhill the past two decades. Other Californians don’t seem to be paying attention since they keep electing the same “leaders.” Part of the problem is that info about the mismanagement is not reported by the media (KFI being an exception). The CA Post has an opportunity to inform and educate voters to alternatives. God bless their efforts!
I’ve been born, brewed and raised in California my entire life. It’s been incredibly frustrating to not have a reliable news source that provides a balanced perspective on the news. California news sources have always been skewed in One Direction only. Finally, a new source with all perspectives. California needed this.
The California Post app just got a major upgrade. From breaking news and politics to Page Six Hollywood, sports, real estate and tech, the updated Ca...