Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bon Appétit Management Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Nice to have a niche app that serves my company food offerings. Scan and Go options is hard to use, though, as the barcode scanner just never focuses on a barcode. I have to manually search by name instead of scanning (which is a pain)
Works, but the order process is unnecessarily weird when paying with Apple Pay, including it requiring my shipping address even though the only option is to pick up at the cafeteria
When I have the app installed, every time I try to type 20 it replaces the text with 2.0. Apparently this is because Apple autocorrect tries to match to the app names you have installed. This is a huge annoyance. It happens when texting, messaging, or really any app.
With Café BonApp, order meals from a special selection of menu items. You pick the time that fits your schedule and speed through the café without wai...