Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗App't · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Let the person who first made go creative with how they wanted it to be worked on, like a option where you can let the others see all the posts before they put there’s, how many paragraphs they want, how many lines of text there can be for each paragraph, restrictions on if they want it to be scary or silly. And also, if you can have a version where it’s just two people texting eatchother, and also I have a unique idea! What if you have three people where one is called a “god”, and the two others, “humans”, and the god instead writes a story about them, and the humans write what they want to do in it, without them seeing the other humans text. When they are done, the god will put it together, and write what happens, either it can be seen by both of them, or the god writes something different for both of them. I wish I could work more with you about this, cause in my opinion this could be the funnest game in the world!! Idk how to get a job and I’m 16, but I believe I’m really smart, and could create some great ideas for you!!! 🥺🥺🥺
I love this app and the quick dose of creativity that it brings me throughout the day. Stories veer off in crazy new directions and then land in your doorstep for the creator of the “corpse” to title. Unfortunately, as the app has grown in popularity there has been a lot of trolls and children that ignore the story prompts and ruin the stories with short, poorly written statements like “he dumb and died” or worse. I’ve had stories get the trolls posts deleted only to have the same person come back and do it again. This inevitability has led to an increasing number of entire stories getting deleted by their creators, and it’s a real shame. It could benefit from some ability to block users from contributing, flag posts, or in some way combat this. When everyone takes it seriously it can be a lot of fun.
Byline is one of the only apps that *always* gives me joy. Whether you’re creating a story with friends, co-workers, or total strangers, Byline is good for hours and hours of fun. You’ll be amazed by what weird, wonderful, and hilarious things you can create together!
Byline is a modern take on exquisite corpse. Serendipitous stories come together one line at a time, with each writer only seeing one line before thei...