Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chauvet Professional · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a live sound engineer, having effects play along to the tempo of a song is crucial. And often bands don’t play to a metronome so having tempo tap effects elevate the show to a high level. The same should be said for these lights and this app. “Sound activated” is delayed and not tight. But tempo tapping would be perfect. If lights and colors faded or switched to the tempo I’m tapping into the app it would be next level. My x32 app for sound does tempo tap for effects, so this should be possible with mobile apps for lighting as well. Someone dropped the ball not having this as an option. Hope you all can add it ASAP.
Love the fact that I have a solid BT 12-light colorbar. Love that I can set up programs on the iPhone and make things happen live. Will probably love getting the cool footswitch to change programs during a tune. WOULD love to have the three-zone functionality as promised by the specs and app descriptions, but the app's custom zone funtionality just flat-out doesn't work. (See edit below.) It would be so, so much cooler to have three different colors washing our little band and changing as we play. But nope. One color and one color only. EDIT: Adding a star to note that it does work, but only if you have Bluetooth 4.2. This is noted on the website, but not in the app's specs in the App Store. My iPhone 6 obviously does not, but my iPad does. Now... PLEASE give me the ability to display three different colors at the same time and fade between different color combinations. This is a three-zone light, but the app only provides a single-color zone chase. Great light, but disappointed at the unnecessary limitations of the app that in turn limit the light. Hoping for true three-zone functionality in a near-future update!
App does some very basic things. The main attraction of Bluetooth connectivity is to remotely control some lights. It turns them on and off and you can fairly easily pick one of 7 colors. Beyond that, the app is cumbersome and non-intuitive. If you want to do something different than have every light do the same thing, good luck. With a little more thought, they could have made it somewhat user friendly. The color picker does not work on an iPhone 5s. The color wheel is a grainy ellipse with a chunk missing. The missing chunk is on the opposite side of the screen. It works better on an iPad but still not that great. Selecting colors is hit or miss. All look whiter than what you expect. A better option is to find a led color chart on the web and use the sliders to choose a color by the numbers.
CHAUVET DJ has a long history of developing cutting-edge lighting technologies. Once again CHAUVET DJ ushers in a new era of wireless lighting contro...