Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brodies Franchising Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Comes up saying can still download older version of the app but when you open the app a pop up comes up saying a an update now available and you can’t go any further. So I can’t use the app just because I have an older phone. Garbage.
The website says you can order for delivery or pre-order for collection using the app- neither of these are available. All I can do is scan a loyalty barcode
Poorly designed - open the app says I have no internet - wifi or mobile same issue - yet every other app on my phone works
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