Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BP North America · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I downloaded this app because a new BP pulse station went in near me. The station has been flawless, 3 for 3. But today the app won’t let me log in. Upon launch, it has 2 red banners saying account disabled and unable to log in. Please fix. Also, please consider a subscription plan for United States customers.
I think there needs to be legislature passed to manage these charging stations and companies. These companies have got to be using tax breaks to set these systems up, but skim as much as they can off the top. This system is absolutely garbage. The UI on the charger and the app are trash and even their website does not have any meaningful help. I don’t understand why you have to go through a useless app with no functionality to even set up payments with ease just to plug in your vehicle. There is not even a readily available station number in the charger, which you need to work the app. Lame and another poor attempt to build brand loyalty by building junk and overly complicated systems. It’s like they want the government incentives without having to actually provide any service.
I downloaded the app because the user interface on the charger is broken, the app asked me for a station ID but it wanted more than the number 43 which was written on the charging station in permanent marker turns out there's a whole bunch of characters that go before the 43 which no one bothered to draw on the machine. I downloaded the app and tried my best to make the charging session work on my own but the app failed to initiate charging and then I called the phone number app gives for support and the same person answered all three times and that person hung up on me a minute each time. The first two times they didn't even wait for me to say hello before they hung up. This service is so bad that it would be better if it did not exist at all
Download the bp pulse app, and you can get access to rapid direct current (DC) fast chargers that can deliver up to 150kW of power.* Charging your...