Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗BP North America · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This AMPM located in Tucson AZ right in the corner of Cardinal and Valencia these people are so proud of their store cause not only are they always keeping that store smelling good and staying spotless but every one of them have their own set of customers service (world class service) they are friendly, kind and’s humble… I’ve seen homeless people go in there and they don’t make them feel like they’re watching them or judging them and that says so much about a store and their people!!! It’s this store that needs to be the example to ask these other stores,, PERIOD!!! yes! That’s to include the other gas stations such as circle k, 7eleven, fry’s gas station and much more!!! :) with that said big ups to my AMPM STORE I’m blessed to be living close by too
I came back from a Dodger game excited to use the app for a FREE hotdog and soda. Unfortunately, after going to three locations, I came home defeated and empty handed. The first employee refused to scan my barcode, as they were confused about the app and how it worked. The app said to scan before the purchase, and they didn’t want to until after I scanned my items. The employee had no idea that there even was a deal in place! I went to a new place where I was able to scan my items, and my app barcode. However, the app showed no sign of conformation, nor did the register. After spending several minutes trying to investigate and solve the problem with two separate employees, we were unable to redeem the deal. I went to a third place where I had a similar problem of employee lack of knowledge about what to do. The app shows zero conformation of activation when used, and does not have a barcode for individual deals, making it extremely confusing to see if a deal is active or not, or if the general barcode even applies. And to top it off, the employees are not trained on how to receive app deals and are as clueless as the customer on how to use it. Safe to say, after this fiasco, I will not be trying to use an app deal with the AMPM app in the foreseeable future.
Yes I’m glad it wants to make sure I am who I am verifying my ID and email is a plus to it but it does it million times before I can either log in or reset my password .. also I was very happy that before the new update how easy it was to use it. Then the new update my store won’t let me use it because there is no timer on it so the gentlemen there is pain when wanting to use my coupons he doesn’t believe that a new update came out or something not sure why I’m not allowed to use them.. Then also I like that you got some new prizes but I would love it there were actually cool prizes like electronics or even gift cards for that being into there 24/7 and spend money and never get much in return..also a rewards system would be cool too like every so many or so much you spend get free fountain soda and candy or get a 5$ coupon for any item in the store.. but overall great app just needs a little bit of fixes and it will be legit. Thanks AmPm
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