Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Oregon Beverage Recycling Cooperative · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The entire program over complicates the process. Why pay for bags?!? Drop off sites have narrow windows of availability. I was also thinking that if it’s a hassle for me, it will not be useful for people that don’t have access to resources (e.g. pay for bag, cell). SF needs to do a better job in making it more accessible and user friendly.
A reasonably full bag typical nets $5 regardless of how many cans are in the bag. With introductory waivers you get $5, but coming soon you lose 40 cents for bag processing and 35 cents for ACH fee and supposed to pay 32.5 cents for each bag (8 bags for $2.60). So, they’ll keep over a dollar in fees of that $5 (so over 20%). That’s a steep convenience fee, but understable since news reports they’d spent $4 million to pay out $180K. The real winners are the stores that used to pay a $100 daily fine for not collecting cans, and that’s really what should be paying for the program (instead of tax payers).
“ for a limited time, a two-pack of the CRV redemption bags will be free to participants when they sign up.” Then we start paying to recycle? Even though we do all the work and transportation ourselves? This is overly complicated, unnecessary for an app to be needed.
BottleBank is San Francisco's easiest way to return CRV containers and get your refund. In the app, you will find your account card, balance, activity...