Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Infatuation Incorporated · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The map is either hidden or unavailable. I have a dr appointment tomorrow, and I want to find a breakfast place nearby, and without the map (and filters), that’s impossible to do. I have to go to the website for that. The app is for use on-the-go, so it should be optimized for finding a place now, nearby. Or to find a specific kind of restaurant (ie use filters). The guides are amazing, but I read those at home, they don’t need to be the app’s main focus. Also, the Reviews tab is not very useful. Reading reviews of restaurants scattered through the city of all kinds of different foods is not practical. The sort functionality… what problem is it solving? I love the infatuation, but as I start going out to restaurants and relying on you guys again, I’m disappointed to see the direction the app has taken. For now, I’ll have to rely on the website. Hope to see this shift to a more practical use, and restaurant search.
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