Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bank of America · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s pretty bad that a bank company’s credit statements can’t math. If amount x is owed then later an amount (from statement x) is credited, you’re not still owed the original amount from amount x on statement! The app and their system is hung up on not receiving the full amount of statement. It’s saying my account is past due for an amount that was credited after statement creation. They also claimed they can’t send me paper statements and my company would have to send my cc statements 😂😂 Nothing about this card, app, statements, and math makes sense. I was on the phone for 1 hour and 40 minutes explaining their math doesn’t add up. I was practically speaking in crayon. They finally got the picture and created a case internally.
Oct 2024 - decided to write a review because it was too frustrating. This app and its glacially slow login process / refresh process belong to apps from ten years ago. For something as simple as listing recent transactions and statements - it takes very long to load. stepping away from the app times you out and it takes more than a minute to relogin and reload. very problematic when trying to use this alongside concur, to check for expenses. Why can’t the developers just cache the recent statements and transactions - instead of loading the full list each time on their stupidly slow backend. This feels amateurish and clunky - compare it with Amex mobile app which is much better user experience.
Don't believe a single 5 star review. The only reason you can have a set of reviews with only 1 and 5 star reviews is that the 1 star are true and the 5 star are fake. Worst banking app I've ever seen or tried to use. And trying to use is the right term because the functionality is so so poor that there's really no use in trying. You can't see anything other than the current usage. You can't access old statements or search for old transactions. Perfect example - had to make a big purchase on my company card. It was flagged for fraud. Instead of getting a notification thru the app, I get an email. I call the fraud line only to get put on a long hold. So to be fair BofA's customer service is as bad as the app.
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