Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ballymore Asset Management Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
With one’s ipad in a fixed location, the app insists on opening in portrait (thus sideways!) making it very difficult to use.
The app works great, I have access to everything that’s going on in our development. The only issue is that information is somehow hidden. Things like the gym and classes timetables are quite difficult to find. For the rest it’s cool and I’m happy to have something like this.
The concept behind this is great, however it's quite badly implemented: - Navigation is a mess, sometimes making it impossible to get back to the 'Home' screen without force quitting the app and starting again - It doesn't properly support attachments - Once a URL is opened it's nearly impossible to navigate - Notifications don't work properly, don't dismiss when the linked content has been viewed requiring that you separately dismiss each - As others have noted the ticketing processes don't include descriptive details so that you can locate issues you've raised There are issues with the administrative side including that issues don't get properly closed, or are sometimes closed prematurely with no action taken and no explanation. Not all Ballymore staff have access to read issues raised via the app, nor to post notices or deal with issues. Suggestions: 1. Rethink the navigation throughout 2. Fix notifications so that reading an item dismisses the notification 3. Fix notification settings so that users have greater control of what types of notifications they receive 4. Merge 'Forums' and 'Clubs' so that everything is together, no clear point in having both 5. Implement a dark mode please - it's jarring when everything else on phone is dark and you open b.life to blinding white! 6. Implement a feedback system inside the app for quicker improvement
b.life enables customers to easily look after their Ballymore managed properties all in one place. Effortlessly connect with their property management...