Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Free Puzzle Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The game play seems decent but the ads are WAYYYYYYY over the top! You interrupt game play with ads. Ads before. Ads after ads during. This is just too much. I can’t get in the grove of the game with so many interruptions. If you cut the ads down by 99% I’d be happy to download the game again but as is I have to delete this trash
It is infinitely frustrating to try to play BlackJack when every third time you hit play or bid you have one or two ads that are frustrating and hard to get rid of. They are very time consuming and make you wanna quit playing. What can be done about these dang ads other than pay for them to be removed? Also, can you please tell me how to update my settings? It always tells me my account has been disabled and I assume I have to put in a new credit card but they don’t even give you a hint as to how to do it. Please advise ASAP
Awesome
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