Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Metroplex Communications, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Two cousins have an hour show and constantly share incorrect information. Last week they said Bill Medley of the Righteous Brothers wrote I’m No Angel, the Greg Allman hit. He performed it but two others wrote it. Then they said Robert Plant was offered a billion dollars for Led Zeppelin to reunite. The story was much less and Plant denied it was true to begin with. These are two of many examples. Do some damn research please before blurting out nonsense every week.
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